Post by account_disabled on Dec 3, 2023 4:43:01 GMT -5
Do not hesitate to show your products by putting them in situation. For example, clothing products are more successful when they are photographed worn. Furniture comes to the fore when you place it in a room. Don’t hesitate to provide multiple perspectives of your product and illustrate their use using real people. 3.3 SUBMIT A DATA FEED FOR YOUR PRODUCTS : Addition of Google shopping campaign product data flow The most important element when creating your Shopping campaign is clearly the data flow. The file must bring together a certain number of characteristics concerning your products and must be transmitted to Google via your Merchant Center account. The data stream can be transmitted as a text (.txt) or XML (.xml) file.
Since it is not possible to focus on specific keywords on Google Shopping, it is important to complete your information feed correctly. Indeed, the data feed is actually a list of products grouped by groups of attributes such as "condition", "availability", "id", and "title". It is essential to carefully fill out each attribute to ensure that your Google Shopping ads are clear and precise for Internet users since they are created automatically by Google based on the data present in the feed. Here is a list of information to remember to include in your data feed: Item Phone Number List identifier (example: notepad01) Article title (example: My Little Big Web Notepad) Description of the article (example: Discover the My Little Big Web notepad to accompany you at work!) Product category (example: “General office supplies/Paper products”) Link to product page Link to an image of the article Availability of the item (example: in stock) Price of the item (example: $5.99) If you have a large inventory, we recommend selecting around 20 to 50 products for your first data feed.
Indeed, many mistakes can be made if you start adding hundreds of articles manually. The product feed can then be updated gradually, based on the performance of the Shopping campaign. After creating your product feed following Google's specifications , you can directly upload it to your Merchant Center account. 3.4 LINK YOUR MERCHANT CENTER AND GOOGLE ADWORDS ACCOUNTS associate adwords merchant center account google shopping campaign When you search for a product on Google, the Google Shopping results you see are actually advertisements that advertisers have paid for. Yes, if you want your products to benefit from such great visibility, you will have to pay.
Since it is not possible to focus on specific keywords on Google Shopping, it is important to complete your information feed correctly. Indeed, the data feed is actually a list of products grouped by groups of attributes such as "condition", "availability", "id", and "title". It is essential to carefully fill out each attribute to ensure that your Google Shopping ads are clear and precise for Internet users since they are created automatically by Google based on the data present in the feed. Here is a list of information to remember to include in your data feed: Item Phone Number List identifier (example: notepad01) Article title (example: My Little Big Web Notepad) Description of the article (example: Discover the My Little Big Web notepad to accompany you at work!) Product category (example: “General office supplies/Paper products”) Link to product page Link to an image of the article Availability of the item (example: in stock) Price of the item (example: $5.99) If you have a large inventory, we recommend selecting around 20 to 50 products for your first data feed.
Indeed, many mistakes can be made if you start adding hundreds of articles manually. The product feed can then be updated gradually, based on the performance of the Shopping campaign. After creating your product feed following Google's specifications , you can directly upload it to your Merchant Center account. 3.4 LINK YOUR MERCHANT CENTER AND GOOGLE ADWORDS ACCOUNTS associate adwords merchant center account google shopping campaign When you search for a product on Google, the Google Shopping results you see are actually advertisements that advertisers have paid for. Yes, if you want your products to benefit from such great visibility, you will have to pay.