Post by account_disabled on Dec 3, 2023 4:41:24 GMT -5
You are viewing a website and a pop-up appears, or you are watching a video on YouTube and an ad interrupts your viewing. Google Shopping ads only appear when the Internet user is truly looking for a product or solution . This is one reason why click-through rates are much higher for these types of ads. It’s even been proven that conversion rates are 30% higher on Google Shopping ads since they meet real search intent . New call to action 3. HOW TO CREATE A GOOGLE SHOPPING CAMPAIGN IN 8 STEPS? With 2 billion offers available on Google Shopping , it is important to stand out from the competition by creating your campaign effectively. We present to you the seven steps to follow to create a Shopping campaign allowing you to be present during micro-moments. 3.1 CREATE YOUR “MERCHANT CENTER” ACCOUNT The very first step in creating a Google Shopping campaign is to sign up for an account on the Merchant Center .
Home page google merchant center google shopping campaign Registering with Google Merchant Center allows you to import product data from your online store. Importing your product data via Google Merchant Center is a condition for creating a Google Shopping campaign. To make things simple, there are many connectors for the most popular CMSs that automatically populate your product data feed Phone Number List based on what is displayed on your website. If you can't find connectors, you can populate the data flow manually but it may take a lot of time. 3.2 OPTIMIZE YOUR PRODUCT IMAGES ACCORDING TO GOOGLE GUIDELINES Google shopping campaign image optimization Google Shopping uses product feeds to index them in search results by displaying them as a thumbnail that includes an image.
To generate product thumbnail previews, it uses images found directly on retailers' websites. This is why it is important to optimize the visuals of your products on your own website before starting a Google Shopping campaign. Google shopping campaign product images As you can see in the image above, Google Shopping is intended to be a very visual experience. The photos of your products are undoubtedly the most important part of your listing. Google knows this and, in order to provide an optimal shopping experience to consumers, will reject your Google Shopping campaigns if your images do not meet certain minimum requirements: Use of a white, gray or light-colored background; Use of clear and uniform lighting; The product offered is clearly identifiable and appears in full in the image (rear views and close-ups may be used as additional images, but not as the main image); The product occupies between 75% and 90% of the full image; The image is not blurry, is not pixelated and does not contain visual effects that may disturb Internet users.
Home page google merchant center google shopping campaign Registering with Google Merchant Center allows you to import product data from your online store. Importing your product data via Google Merchant Center is a condition for creating a Google Shopping campaign. To make things simple, there are many connectors for the most popular CMSs that automatically populate your product data feed Phone Number List based on what is displayed on your website. If you can't find connectors, you can populate the data flow manually but it may take a lot of time. 3.2 OPTIMIZE YOUR PRODUCT IMAGES ACCORDING TO GOOGLE GUIDELINES Google shopping campaign image optimization Google Shopping uses product feeds to index them in search results by displaying them as a thumbnail that includes an image.
To generate product thumbnail previews, it uses images found directly on retailers' websites. This is why it is important to optimize the visuals of your products on your own website before starting a Google Shopping campaign. Google shopping campaign product images As you can see in the image above, Google Shopping is intended to be a very visual experience. The photos of your products are undoubtedly the most important part of your listing. Google knows this and, in order to provide an optimal shopping experience to consumers, will reject your Google Shopping campaigns if your images do not meet certain minimum requirements: Use of a white, gray or light-colored background; Use of clear and uniform lighting; The product offered is clearly identifiable and appears in full in the image (rear views and close-ups may be used as additional images, but not as the main image); The product occupies between 75% and 90% of the full image; The image is not blurry, is not pixelated and does not contain visual effects that may disturb Internet users.