Post by account_disabled on Dec 2, 2023 4:38:00 GMT -5
Especially for searches with local intent! , a huge increase in paid clicks and impressions. Unfortunately, this isn’t as good news for the industry as the last one. (I'm trying to keep a balance here!) If you don't want to hear any bad news, I suggest you skip to the next item on the list. According to , average CPCs have dropped by about (they don’t give exact numbers), and my own research suggests the numbers are much higher (Search is down, Display Network is down) just in the past two quarters! ). I also found that CTRs were mixed: CTRs on search were down over the past two quarters.
While CTRs were up on the Display Network. However, despite these strong headwinds, Google's total ad Phone Number List revenue grew by around 1% for the quarter and for the full year. How do they do this? Google Funnels metrics increase clicks and impressions like crazy, that’s it. In my estimation, search clicks have grown over the past two quarters, Display Network clicks have grown over the past two quarters. Now, Assume that in order to keep Wall Street happy over the next few months, its revenue growth needs to be at or above its historical average.
If CPCs continue to fall over the next year (which I believe will reduce competition and impact CPCs due to the massive increase in available ad impressions), then Google will have to significantly increase clicks and impressions to prepare for the revenue hit. How big is it, you ask? Paid clicks from search have to grow from what I estimate today to be 100 million clicks per day to 100 million clicks per day, growth. This number is very high because it requires increased ad revenue while offsetting the lower average cost-per-click price. But wait, there's more.
While CTRs were up on the Display Network. However, despite these strong headwinds, Google's total ad Phone Number List revenue grew by around 1% for the quarter and for the full year. How do they do this? Google Funnels metrics increase clicks and impressions like crazy, that’s it. In my estimation, search clicks have grown over the past two quarters, Display Network clicks have grown over the past two quarters. Now, Assume that in order to keep Wall Street happy over the next few months, its revenue growth needs to be at or above its historical average.
If CPCs continue to fall over the next year (which I believe will reduce competition and impact CPCs due to the massive increase in available ad impressions), then Google will have to significantly increase clicks and impressions to prepare for the revenue hit. How big is it, you ask? Paid clicks from search have to grow from what I estimate today to be 100 million clicks per day to 100 million clicks per day, growth. This number is very high because it requires increased ad revenue while offsetting the lower average cost-per-click price. But wait, there's more.