Post by account_disabled on Oct 7, 2023 23:43:45 GMT -5
In the last year and a half, Covid has accelerated the need for virtual education, changing potential students' learning expectations. As a result, even as competition among online learning platforms continues to grow, traditional universities are developing their own online offerings, building on the experience they have gathered during the pandemic. Potentially, this means an influx of even more competition into the field of online education.
How is this increased competition affecting both Phone Number List online and more-traditional educators? And how can education marketers use online platforms like LinkedIn to attract adult learners with new priorities?Adult Learners Favor More Flexible Learning OptionsAccording to research from Higher Education consultancy CarringtonCrisp, though total enrollments declined by 2.6% in 2020, two areas of continuing education experienced growth: skills training courses and online learning. For the Fall 2020 semester, more than half (56%) of adult learner prospects who were committed to enrolling in a program preferred one that was online. Students flocked to alternative upskilling sources, like boot camps, which saw enrollments grow 30%, and for-profit and primarily online institutions, which saw enrollment grow 5% and 6%, respectively.
Ipsos surveyed adult learners and found the same trends. Their research showed 62% of students are interested in taking online courses, while just 12% are taking classes that are purely in person. This is benefiting online course providers like edX, which grew subscribers by 161% year-on-year to Nov 2020, and Coursera, which grew revenue 38% year-over-year.When we look at what really matters to learners, it’s less about a school’s reputation and more about cost and flexibility. When asked to rank importance in choosing a program for online learning, cost came in at 26% and duration came in at 19%, both ranking ahead of reputation in terms of how important it is for an online students’ enrollment decision.
How is this increased competition affecting both Phone Number List online and more-traditional educators? And how can education marketers use online platforms like LinkedIn to attract adult learners with new priorities?Adult Learners Favor More Flexible Learning OptionsAccording to research from Higher Education consultancy CarringtonCrisp, though total enrollments declined by 2.6% in 2020, two areas of continuing education experienced growth: skills training courses and online learning. For the Fall 2020 semester, more than half (56%) of adult learner prospects who were committed to enrolling in a program preferred one that was online. Students flocked to alternative upskilling sources, like boot camps, which saw enrollments grow 30%, and for-profit and primarily online institutions, which saw enrollment grow 5% and 6%, respectively.
Ipsos surveyed adult learners and found the same trends. Their research showed 62% of students are interested in taking online courses, while just 12% are taking classes that are purely in person. This is benefiting online course providers like edX, which grew subscribers by 161% year-on-year to Nov 2020, and Coursera, which grew revenue 38% year-over-year.When we look at what really matters to learners, it’s less about a school’s reputation and more about cost and flexibility. When asked to rank importance in choosing a program for online learning, cost came in at 26% and duration came in at 19%, both ranking ahead of reputation in terms of how important it is for an online students’ enrollment decision.