Post by account_disabled on Feb 27, 2024 5:08:08 GMT -5
When setting up targeted advertising in social networks, we have access to audience data about: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail demographics; geography; gadget. According to the rulesFacebook and Instagram, advertising prescription drugs and narcotic substances of any severity is also prohibited. For example, such advertising will immediately be blocked by the social network. Fig. 4. Examples of advertising creative on Facebook and Instagram that will be blocked. Fig. 4. Examples of advertising creative on Facebook and Instagram that will be blocked. We have dealt with what cannot be done. Now let's figure out what can be done. And you can (and even should) be creative. In social networks, the virality of advertising content is of great importance, that is, its ability to attract the user's attention and encourage him to share it.
You can find inspiration for such creatives in "Advertising Library"from Facebook. This service contains information about all advertising EL Salvador Mobile Number List campaigns launched in the social network. Here you can see both the visuals used in the ads and the targeting. For some countries (not yet for Ukraine), the amounts of advertising costs for the entire period of existence of the business page and for the last week are indicated. Just enter the name of the business page in the search bar and get information about advertising posts. An example of how Facebook's "Ad Library" service works Fig. 5 An example of the operation of the "Advertising Library" service from Facebook Programmatic Media In the overall marketing mix, when we have Google covering most of the reach overall, there is Facebook and Instagram, we still need a tool like Programmatic Media.
First, because unlike the other listed advertising tools, socio-economic targeting is available in it. So we can target people with high, middle and low income. Second, it generally contains more information. For example, about the fact that a person recently visited a medical institution and read articles on medical topics. An important advantage here is the ability to use Super-Geo Focusing. This feature works based on the user's location data for a certain time. For example, within a radius of 200 meters from the hospital for at least 30 minutes. Fig. 6. User Data Presented in Programmatic Media. Fig. 6. User Data Presented in Programmatic Media. Thirdly, there is the Rich Media format , which provides great opportunities for creatives, including interactive banners with which the user can interact directly. And this, in addition to knowledge, will contribute to the formation of trust in the product. Creativity as an important component of a successful paid promotion strategy Above, we have already mentioned the importance of the quality of creativity to attract the attention of the consumer.
You can find inspiration for such creatives in "Advertising Library"from Facebook. This service contains information about all advertising EL Salvador Mobile Number List campaigns launched in the social network. Here you can see both the visuals used in the ads and the targeting. For some countries (not yet for Ukraine), the amounts of advertising costs for the entire period of existence of the business page and for the last week are indicated. Just enter the name of the business page in the search bar and get information about advertising posts. An example of how Facebook's "Ad Library" service works Fig. 5 An example of the operation of the "Advertising Library" service from Facebook Programmatic Media In the overall marketing mix, when we have Google covering most of the reach overall, there is Facebook and Instagram, we still need a tool like Programmatic Media.
First, because unlike the other listed advertising tools, socio-economic targeting is available in it. So we can target people with high, middle and low income. Second, it generally contains more information. For example, about the fact that a person recently visited a medical institution and read articles on medical topics. An important advantage here is the ability to use Super-Geo Focusing. This feature works based on the user's location data for a certain time. For example, within a radius of 200 meters from the hospital for at least 30 minutes. Fig. 6. User Data Presented in Programmatic Media. Fig. 6. User Data Presented in Programmatic Media. Thirdly, there is the Rich Media format , which provides great opportunities for creatives, including interactive banners with which the user can interact directly. And this, in addition to knowledge, will contribute to the formation of trust in the product. Creativity as an important component of a successful paid promotion strategy Above, we have already mentioned the importance of the quality of creativity to attract the attention of the consumer.