Post by nurnobisorker22 on Feb 19, 2024 23:22:11 GMT -5
The commitment to the planet is a concern that the Mexican consumer has, however, the context makes it a challenge to take actions to care for the environment. In the fourth edition of Who Cares? Who Does? 2022 done by Kantar in 25 countries, including Mexico, where 4,145 surveys were applied; 44% of families mentioned that they found it more difficult to act sustainably due to social or economic problems. Are Mexicans committed to the planet? “While the data is unfavorable for those who believe in the power of consumers to drive change, this March, we asked households what the main reason they bought returnable soft drinks was. 35% responded that it is caring for the environment” – Stephanie Del Razo, Special Studies Manager at Kantar México, Worldpanel division Other responses that stood out in this consultation with 1,154 households are that 25% of those surveyed agreed that the price of returnable containers is cheaper, while 12% said that they buy them out of custom, 7% do so to save.
Better flavor and 13% said they do not purchase this type of bottle. Perception of manufacturers Environmental concern is latent in the Mexican consumer, last year in the Who Cares? report. Who Does? highlighted that: – 34% felt that manufacturers could make the biggest difference in controlling and limiting environmental damage – 49% agree and strongly agree that all Guatemala Mobile Number List companies only care about profits, and green claims are another marketing tool “We understand that there is no reason why brands should abandon their goals of making products and services less harmful to the planet and society, so assertively communicating the actions taken in this regard could help improve the consumer's perception,” added Stephanie Del Razo from Kantar México.
For example, last year in the consultation that was carried out in Mexico, the question was asked, from your perspective, which manufacturer/company/company shows genuine concern for the environment? The Top Ten brands with genuine concern for The environment was as follows: 1. Coca Cola 2. Bimbo 3. Nestle 4. Lala 5.Pepsi 6. Suavitel 7. Colgate 8. Dream 9. Bonfont 10. Ariel This would be the ranking of sustainable brands that have been able to correctly communicate what they are doing to take care of the planet. Actions that are shown and are favorable so that the consumer continues choosing your brand and this is a way to contribute to caring for the environment. For more information consult the content.
Better flavor and 13% said they do not purchase this type of bottle. Perception of manufacturers Environmental concern is latent in the Mexican consumer, last year in the Who Cares? report. Who Does? highlighted that: – 34% felt that manufacturers could make the biggest difference in controlling and limiting environmental damage – 49% agree and strongly agree that all Guatemala Mobile Number List companies only care about profits, and green claims are another marketing tool “We understand that there is no reason why brands should abandon their goals of making products and services less harmful to the planet and society, so assertively communicating the actions taken in this regard could help improve the consumer's perception,” added Stephanie Del Razo from Kantar México.
For example, last year in the consultation that was carried out in Mexico, the question was asked, from your perspective, which manufacturer/company/company shows genuine concern for the environment? The Top Ten brands with genuine concern for The environment was as follows: 1. Coca Cola 2. Bimbo 3. Nestle 4. Lala 5.Pepsi 6. Suavitel 7. Colgate 8. Dream 9. Bonfont 10. Ariel This would be the ranking of sustainable brands that have been able to correctly communicate what they are doing to take care of the planet. Actions that are shown and are favorable so that the consumer continues choosing your brand and this is a way to contribute to caring for the environment. For more information consult the content.