Post by account_disabled on Feb 18, 2024 7:08:51 GMT -5
If the goal is vague, you may lose sight of why you are participating in the exhibition and feel that there is no point in participating.Illustration of a person currently at the halfway point of the KPI, climbing the stairs towards the KGI goalWhen setting goals, we recommend thinking in terms of two indicators: KGI (key goal achievement indicator) and KPI (key performance indicator) .
The following items are commonly used at phone number list exhibitions:[Exhibition goal setting]Examples of KGI … Number of new contracts acquired, number of new business negotiations acquired, etc.Examples of KPIs …Number of booth visitors, number of business cards exchanged, number of demonstrations performed If you want to know more about KGI and KPI, please also check out this article. → [With specific examples] What is KGI/KPI? Introducing the thinking and how to proceed when setting upHowever, in addition to these business negotiations and contract acquisition, we also recommend setting KGI such as ``finding points for improvement in marketing through dialogue with customers from a flat perspective'' that utilizes the viewpoints introduced in ``True Value .''Rather than focusing on immediate sales, you can evaluate the meaning of participating in an exhibition from a medium- to long-term perspective.*KGI/KPI may vary depending on the company's policies and products, so please use this as a reference only.
Secret 2: Understand exhibition information and target needsSince you will be spending a lot of money and effort, it is best to make sure to prepare for customer service in advance to reduce the risk of failure as much as possible.For example, "gathering information about exhibitions".By researching past participating companies, visitor trends, and the content of each company's exhibits, it will be easier to determine what approach your company should take to serve customers.It is also essential to have the participating staff thoroughly understand the expected customers (targets) and the company's products and services .In addition to in-house study sessions, it is a good idea to prepare talk scripts (customer service scripts) and conduct careful training and rehearsals so that you can connect the needs of your target audience to your company's services.This makes it easier to achieve KGIs and KPIs such as conversion rate and discovery of marketing improvement points.
The following items are commonly used at phone number list exhibitions:[Exhibition goal setting]Examples of KGI … Number of new contracts acquired, number of new business negotiations acquired, etc.Examples of KPIs …Number of booth visitors, number of business cards exchanged, number of demonstrations performed If you want to know more about KGI and KPI, please also check out this article. → [With specific examples] What is KGI/KPI? Introducing the thinking and how to proceed when setting upHowever, in addition to these business negotiations and contract acquisition, we also recommend setting KGI such as ``finding points for improvement in marketing through dialogue with customers from a flat perspective'' that utilizes the viewpoints introduced in ``True Value .''Rather than focusing on immediate sales, you can evaluate the meaning of participating in an exhibition from a medium- to long-term perspective.*KGI/KPI may vary depending on the company's policies and products, so please use this as a reference only.
Secret 2: Understand exhibition information and target needsSince you will be spending a lot of money and effort, it is best to make sure to prepare for customer service in advance to reduce the risk of failure as much as possible.For example, "gathering information about exhibitions".By researching past participating companies, visitor trends, and the content of each company's exhibits, it will be easier to determine what approach your company should take to serve customers.It is also essential to have the participating staff thoroughly understand the expected customers (targets) and the company's products and services .In addition to in-house study sessions, it is a good idea to prepare talk scripts (customer service scripts) and conduct careful training and rehearsals so that you can connect the needs of your target audience to your company's services.This makes it easier to achieve KGIs and KPIs such as conversion rate and discovery of marketing improvement points.