Post by account_disabled on Feb 11, 2024 3:55:31 GMT -5
What do people usually pay attention to when choosing windows? Appearance, glass thickness, manufacturer, price, and so on. All these are rational parameters by which clients choose this or that company. Brands convey these messages in advertising, just like our client. But what if you advertise windows by appealing to human emotions? What if windows are not just a structure, but a way to get positive emotions, to be distracted, to enjoy? In this case, we tell you why we decided to change the meanings that Window Factory conveys in advertising, how we looked for the idea and what we changed in the en.
Client " Window Factory " produces plastic, aluminum, and Antarctica Email List wooden windows for the middle and upper middle segments in Moscow and the Moscow region. The company has been on the market for years. Goals:wareness Window Factory has been an Adventum client for years. The agency helps the company with digital promotion and setting up end-to-end analytics. In , according to the results of Yandex.Vzglyad analytics and surveys, they saw that the audience has low brand knowledge. A hypothesis has emerged that the reason for this is brand communication, which has not been updated for years.
It was limited to the slogan “We do it as if it were for ourselves,” which was broadcast in all advertising campaigns. The solution is to update communication while maintaining the character of the brand Stageresearched competitors and the “window” category in the market First, we studied the main competitors. Analyzed: how are they progressing? what messages are broadcast; how they build communication with their clients. We found out that only leading brands use emotional communication, the rest traditionally base advertising messages on rational arguments.
Client " Window Factory " produces plastic, aluminum, and Antarctica Email List wooden windows for the middle and upper middle segments in Moscow and the Moscow region. The company has been on the market for years. Goals:wareness Window Factory has been an Adventum client for years. The agency helps the company with digital promotion and setting up end-to-end analytics. In , according to the results of Yandex.Vzglyad analytics and surveys, they saw that the audience has low brand knowledge. A hypothesis has emerged that the reason for this is brand communication, which has not been updated for years.
It was limited to the slogan “We do it as if it were for ourselves,” which was broadcast in all advertising campaigns. The solution is to update communication while maintaining the character of the brand Stageresearched competitors and the “window” category in the market First, we studied the main competitors. Analyzed: how are they progressing? what messages are broadcast; how they build communication with their clients. We found out that only leading brands use emotional communication, the rest traditionally base advertising messages on rational arguments.