Post by account_disabled on Jan 10, 2024 4:13:16 GMT -5
Fierce competition for audiences, subscribers and advertisers; Media outlets have to develop new products to remain relevant; Having to find other ways to make the business profitable; Lack of readers' trust in their newspaper; Being criticized for what you write and how you write. Competition has always been good for business. Trade relations and the economy have only come this far thanks to competition. In the press, however, this competition ceased to exist many years ago. Few vehicles have dominated the production and dissemination of content for decades and have lost sight of who the customer really is. In Brazil, for example, we have half a dozen (if there are that many) media groups that dominate newspapers, radio and television.
For many years they did not have to worry about the content that was produced, since they had no competition. His clients were not the readers, listeners and viewers. Its clients were advertisers, public organizations and companies. (mostly large conglomerates). The press simply did not need to listen to the public, since the B2B Email List public was not important. Citizens had nowhere to turn and relied exclusively on these few groups to meet their information and entertainment needs. The press has for years evaded its responsibility to produce relevant, informative and useful content for the population, and now it will have to run after it if it wants to stay on its feet.
Read also: Objectivity and journalistic perspective New monetization model In the last ten years, the press has seen its income evaporate. The model that gave a lot of performance during the 80s and 90s, through advertising, is no longer a model that guarantees survival in the next ten years. Poder360 has an article that talks a little about the decline in circulation (print and digital) in recent years. And the press itself was responsible for it! Newspapers opted for a monetization model based on advertising and forgot to produce relevant content. Much of the content was published for free to achieve maximum exposure, at the end of the day what mattered was advertising revenue.
For many years they did not have to worry about the content that was produced, since they had no competition. His clients were not the readers, listeners and viewers. Its clients were advertisers, public organizations and companies. (mostly large conglomerates). The press simply did not need to listen to the public, since the B2B Email List public was not important. Citizens had nowhere to turn and relied exclusively on these few groups to meet their information and entertainment needs. The press has for years evaded its responsibility to produce relevant, informative and useful content for the population, and now it will have to run after it if it wants to stay on its feet.
Read also: Objectivity and journalistic perspective New monetization model In the last ten years, the press has seen its income evaporate. The model that gave a lot of performance during the 80s and 90s, through advertising, is no longer a model that guarantees survival in the next ten years. Poder360 has an article that talks a little about the decline in circulation (print and digital) in recent years. And the press itself was responsible for it! Newspapers opted for a monetization model based on advertising and forgot to produce relevant content. Much of the content was published for free to achieve maximum exposure, at the end of the day what mattered was advertising revenue.