Post by account_disabled on Jan 9, 2024 4:12:25 GMT -5
the other two ads, which offer lots of information on price and specific details about label sizes and other information that would help the searcher make a decision. Ad Extensions – ULINE’s ad doesn’t make use of any extensions at all. Can we get a sitelink up in this piece? Since ULINE’s ad is relatively weak compared to the #2 and #3 ads, they’re probably bidding higher and paying a lot more than their competitors per click. Big-Brand PPC Ad #5: SelectQuote PPC Ad Text Help Here’s an ad that follows a lot of the best practices we’ve already mentioned – clear call to action, using the search query in the text, sitelinks, etc. What are they doing that’s new? What I Like: The Local Connection – SelectQuote has localized their ad to recognize my location.
I’m in Colorado, so I might want to deal with a local agent. Communication Extension – Including a phone number means that your ad could lead to conversions even if they don’t click the ad. (That means it’s free, yay!) What I’d Whatsapp Mobile Number List Change/Test: Numbers – The top-ranked Metlife ad gets specific with numbers: “Pay as little as $1/day for up to $500,000 coverage.” If I were SelectQuote’s PPC manager I’d test out concrete dollar amounts in my text too.
Appeal to Emotions – People looking for life insurance might be driven by some strong emotions – fear, compassion, concern for one’s loved ones, etc. An ad that speaks to those emotions could really do well here. I’d test something like “Take Care of Your Family. Get a Free Quote Today.” Do you steal from the big boys when it comes to writing ad text? Or do the little guys do it better?You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential.
I’m in Colorado, so I might want to deal with a local agent. Communication Extension – Including a phone number means that your ad could lead to conversions even if they don’t click the ad. (That means it’s free, yay!) What I’d Whatsapp Mobile Number List Change/Test: Numbers – The top-ranked Metlife ad gets specific with numbers: “Pay as little as $1/day for up to $500,000 coverage.” If I were SelectQuote’s PPC manager I’d test out concrete dollar amounts in my text too.
Appeal to Emotions – People looking for life insurance might be driven by some strong emotions – fear, compassion, concern for one’s loved ones, etc. An ad that speaks to those emotions could really do well here. I’d test something like “Take Care of Your Family. Get a Free Quote Today.” Do you steal from the big boys when it comes to writing ad text? Or do the little guys do it better?You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential.