Post by account_disabled on Dec 29, 2023 23:21:33 GMT -5
This knowledge? As it turns out, many customers still prefer to buy products in brick and mortar stores, and they use the Internet to check information about companies, brands and compare products. This is the so called the ROPO effect, which is a challenge especially for e commerce. Try it for free What is ROPO Effect and Reverse ROPO Effect? Research Online Purchase Offline , or the ROPO effect, is a phenomenon where consumers search the Internet for a product they are interested in, but will buy it in a brick and mortar store.
This trend, of course, appeared with the development of the Internet and e commerce. Currently, information about a given product can be obtained on social media, on forums, on opinion sites and, of course, on brand websites. Inte Phone Number List rnet users willingly share their observations and experiences with products, and this strengthens the ROPO effect. In turn, the reverse ROPO effect consists in the fact that consumers obtain information about products in brick and mortar stores and then make an online purchase. Such an effect is obviously beneficial for the e commerce sector.
The phenomenon appeared along with the growing trust in online stores and became known as SOPO, or See Offline Purchase Online. In which industries is the ROPO effect and reverse ROPO most common? Certain product categories are more susceptible to the ROPO effect in consumer behavior. According to the data in the report prepared by Gemius E commerce in Poland , the products most susceptible to the ROPO effect are those in the following categories construction and finishing materials furniture and interior design footwear.
This trend, of course, appeared with the development of the Internet and e commerce. Currently, information about a given product can be obtained on social media, on forums, on opinion sites and, of course, on brand websites. Inte Phone Number List rnet users willingly share their observations and experiences with products, and this strengthens the ROPO effect. In turn, the reverse ROPO effect consists in the fact that consumers obtain information about products in brick and mortar stores and then make an online purchase. Such an effect is obviously beneficial for the e commerce sector.
The phenomenon appeared along with the growing trust in online stores and became known as SOPO, or See Offline Purchase Online. In which industries is the ROPO effect and reverse ROPO most common? Certain product categories are more susceptible to the ROPO effect in consumer behavior. According to the data in the report prepared by Gemius E commerce in Poland , the products most susceptible to the ROPO effect are those in the following categories construction and finishing materials furniture and interior design footwear.