Post by account_disabled on Dec 26, 2023 2:53:59 GMT -5
My first words are of gratitude to the more than 150 committed and talented colleagues who have shared and are currently sharing their days and nights on this adventure trip called Parnassus . There is only one thing better than choosing your team and that is having it choose you. 14 years ago my partner María Del Barco and I set out to recover the advertising tradition in Seville and return Andalusia to the leadership position to which Fernando Ocaña elevated it.
In a market as mature as the advertising industry, the current reorganization and concentration of forces through mergers, purchases or strategic alliances demonstrates an oversaturated ecosystem of agencies and exemplifies Phone Number List the turbulent times our sector is currently going through. Having achieved and currently having a prominent role at a national and international level as an independent and multidisciplinary agency from Andalusia represents a double satisfaction for the entire Parnaso team. Our secret: work, work and work , accompanied by the luck of having known how to make a correct reading of the needs that the industry has needed to cover at all times.
As well as having remained faithful to our principles, fleeing from the transitory tendencies of a sector that has historically pivoted cyclically between specialization and multiservice. It is difficult to venture to say whether or not we will end up succumbing to a merger proposal , what is certain is that if there is finally integration, it will be in the confluence with another complementary force that gives us greater muscle in order to be able offer the market a broader, transversal, multidisciplinary and integrative portfolio of services. The route of our current trip will most likely lead us to expand and dock in an inland port, in the meantime, as our anniversary video says, we will continue without forgetting to live.
In a market as mature as the advertising industry, the current reorganization and concentration of forces through mergers, purchases or strategic alliances demonstrates an oversaturated ecosystem of agencies and exemplifies Phone Number List the turbulent times our sector is currently going through. Having achieved and currently having a prominent role at a national and international level as an independent and multidisciplinary agency from Andalusia represents a double satisfaction for the entire Parnaso team. Our secret: work, work and work , accompanied by the luck of having known how to make a correct reading of the needs that the industry has needed to cover at all times.
As well as having remained faithful to our principles, fleeing from the transitory tendencies of a sector that has historically pivoted cyclically between specialization and multiservice. It is difficult to venture to say whether or not we will end up succumbing to a merger proposal , what is certain is that if there is finally integration, it will be in the confluence with another complementary force that gives us greater muscle in order to be able offer the market a broader, transversal, multidisciplinary and integrative portfolio of services. The route of our current trip will most likely lead us to expand and dock in an inland port, in the meantime, as our anniversary video says, we will continue without forgetting to live.