Post by account_disabled on Dec 5, 2023 23:48:41 GMT -5
Google's advertising system knows its audience perfectly. He knows what to expect from them and adjusts the content displayed to them accordingly. So how to choose a bidding strategy to achieve your advertising and therefore business goals? Probably every marketer responsible for running a search engine campaign has heard from a client the question "why is my company not first in the search results"? But does the highest position always mean the highest sales.
Not necessarily. It all depends on what our primary goal is. The principle is simple - the goal we choose will dictate what audience we will reach with our advertising. So let's consider what you want to achieve Job Function Email List by advertising on Google and I will tell you how to set up your campaign appropriately. Advertising goal – as many conversions as possible Sales had to come first, as it is the basic goal of every business.
Regardless of whether we are talking about obtaining as many e-commerce purchases or contact leads as possible, to achieve this goal, you must first properly configure conversions in the Google Ads system.Only then will the algorithm be able to recognize user behavior and direct advertising to those who will perform the most desired action, convert.